Alpine Investors, a private equity firm that invests in software and services businesses, has launched Axia Water, its newly-formed water services business. In conjunction with the launch, Axia has partnered with Madera Pumps, a provider of water well and pump services in California’s central valley.

As Alpine’s water services vertical, Axia will focus on partnering with water businesses across the country to support and scale their offerings while preserving their independence and culture. Axia will sit within AlpineX, Alpine’s business services platform, and Amanda Neilson will serve as Axia’s CEO.

Founded in 1977, Madera’s services include pump testing, data analysis, capacity and well yield, video surveying, well rehabilitation and repair. The business is led by co-partners Matt Angell and Trisha Tolbert.

“Axia brings the benefits of a large company to entrepreneurial water services businesses, while Madera and well-established companies like it will continue to operate independently,” states Neilson. “Together, we have a unique opportunity to transform the water services sector, attract new talent and harness growth opportunities for this essential environmental service.”