Align Capital Partners has made a growth capital investment in We Are Rosie, a flexible talent marketplace for the advertising and marketing world.

WRR expertly matches clients with best fit talent and has had over 40% of its placed talent identifying as a person of color. The firm also provides clients with weekly pay and benefits to create stability traditionally not available to freelancers. WRR has built a platform uniquely suited to address the growing demand for digital marketing as an outsized share of overall media spend.

“We’ve reached the point where it would be a disservice to We Are Rosie’s mission and vision to throttle our growth by staying bootstrapped,” said Nadi Olson, founder and CEO. “This partnership provides us access to ACP’s growth resources and the capital to support our clients with better infrastructure so that we can accelerate our goals of creating access, opportunity and wealth for independent marketers, especially those who’ve historically been marginalized by the industry.”

“ACP partnered with We Are Rosie because we wholeheartedly believe in WRR’s vision and unique value proposition,” said ACP managing partner Rob Langley.  “We’re thrilled to partner with Stephanie and her team as WRR enters its next phase of growth by further investing in its people and technology to create even more opportunity for underrepresented talent and easier access to that diverse, best-in-class talent for clients.”

We Are Rosie was advised on the transaction by Cowen and Morrison Cohen, while ACP was advised by McGuire Woods.