Jem Wellness Brands, a health and wellness franchise platform and an Atticus Franchise Group company, has purchased six gyms across the Sacramento area from Crunch Fitness.
The club locations include Citrus Heights, Elk Grove, Folsom, Granite Bay, Howe Ave and Rocklin. The refranchising transaction between Crunch and Jem looks to drive Crunch’s strategic growth objectives and strengthen the brand in the northern California market.
“Sacramento is one of California’s fastest growing cities, and we see tremendous growth potential in partnership with Crunch,” comments Alex Murphy, partner and managing director at Atticus Franchise Group.