AEA Investors LP, a global investment firm, has purchased Hero Digital, a customer experience-led digital transformation company that blends consulting, design, technology, data and performance marketing. Hero Digital was a portfolio company of New-York based private equity firm, CI Capital Partners.

Under the ownership of CI, Hero saw a 6-fold revenue increase as a result of a combination of organic growth and 5 strategic acquisitions. The firm serves Fortune 1000 customers across financial services, technology, health, consumer and retail and manufacturing verticals.

“Joost and the entire team at CI Capital were outstanding partners during a critical period of explosive growth and exciting company transformation,” stated Dave Kilimnik, CEO of Hero.

“The Hero team has done an incredible job at rapidly scaling the company while maintaining an unwavering commitment to its clients and its employees,” added Joost Thesseling, managing director of CI Capital.

Canaccord Genuity served as financial advisor and Paul, Weiss, Rifkind, Wharton & Garrison LLP served as legal advisor to Hero. Houlihan Lokey and Guggenheim Securities, LLC served as financial advisors and Fried, Frank, Harris, Shriver & Jacobson LLP served as legal advisor to AEA.