Adelis Equity Partners has acquired Pixelz to support the firm’s evolution and growth. Following the deal, Adelis will become a majority owner of Pixelz, with management continuing to own a share of the company.

Pixelz pioneers a hybrid business model combining AI, automation and operational culture to create a unique position in the fashion image and editing market. The firm assists global brand owners, retailers and photo studios to optimize their online visuals.

“In Adelis, we have found a partner to help accelerate our international growth and support the continued development of our business model,”said Thomas Ladefoged, CEO of Pixelz. “We are thrilled that Adelis — a company with values and a culture so aligned to our own — has invited us on a journey to become the go-to post-production partner for leading brands and retailers around the world.”

“Pixelz has developed a leading platform and service offering within its niche, and we were impressed by the company’s management team and what they have been able to accomplish,” added Joel Russ of Adelis. “We see exciting potential for both the continued roll-out of their current product offering as well as expansion of Pixelz’ business to include additional media types in the future.”