Acrisure, a financial technology services provider, has acquired B2Z Insurance, a digital company focused on helping business owners obtain customizable insurance coverage.

B2Z was established during the Covid-19 pandemic to help small businesses protect themselves. The deal aims to strengthen Acrisure’s digital offering and comes just after its partnership with QuickInsured, a technology insurance service that provides customers with personal lines insurance policies.

“Acrisure is building a robust digital marketplace that makes it simple to transact across all of our lines of business,” says Greg Williams, co-founder, chairman and CEO of Acrisure. “In that regard, B2Z is a tremendous fit as a leader in providing customized solutions to small businesses.”