Vista Equity Partners-backed Acquia has agreed to acquire Widen, a cloud-native maker of digital asset management and product information management software. Widen is used by 700 organizations, including Energizer, New Balance, Crayola and Hootsuite.

“Acquia has long been an established leader in managing textual website content. Now, with Widen, we will be able to offer world-class capabilities around rich media and product information content,” said Dries Buytaert, co-founder and CTO of Acquia. “Widen is consistently ranked a leader by industry analysts for vision, execution and market presence. We have numerous joint customers today, and believe Widen software will deliver value to Acquia Marketing Cloud and Drupal Cloud customers.”

The transaction is expected to close in late September 2021. Software Equity Group served as the exclusive financial advisor to Widen.