Acosta, an integrated sales and marketing services provider, has purchased Premium Retail Services, a provider of tech-enabled retail merchandising and other services for omnichannel retail. This purchase marks a continued step towards Acosta’s goal of providing a suite of progressive service offerings for its clients.

Premium will expand Acosta’s services through its presence in consumer electronics and drug channels, proprietary technologies, business intelligence and relationships across retailers in the US.

“Premium’s technology platform, combined with Acosta’s data-led solutions and the unequaled access to field talent, will improve the ROI for clients of both companies,” said Brian Travers, co-CEO of Premium.