Acceleration Partners, a global marketing agency, has acquired Grovia, the Seattle-based recruitment platform. The deal will improve Acceleration Partners’ leadership position in the marketing industry. The financial terms of the transaction were not disclosed.
This transaction is the third acquisition for Acceleration Partners since partnering with the private equity firm Mountaingate Capital. Grovia’s platform recommends personalized partner prospects and will upscale Grovia’s marketing capabilities.
Matt Wool, CEO of Acceleration Partners said, “Technology is a critical element of our growth plan. Grovia’s technology enables us to take an innovative step forward by enhancing our ability to find, recruit and activate new revenue-generating partners at a global scale while maintaining our personalized approach.”