3Step Sports, a youth sports club and event operator, has bought North Bay Basketball Academy, a youth basketball club and event operator in California and the Pacific Northwest.

When it was founded in 2010 by Rick Winter, a California high school basketball coach, NBBA offered free skill clinics with a focus on basketball fundamentals and man-to-man defense. Since then, NBBA has expanded from Marin to Sonoma County and fields over 130 teams each year in the fall and spring. According to the companies, 44 former NBBA players are playing in the 2022-23 college basketball season.

“Rick Winter has created a terrific program by teaching kids to play the game of basketball the right way,” says David Geaslen. “Putting the team—and community—first is something we believe in strongly. As we’ve grown, it’s very important to bring in the right organizations and the right people.”