Rick Perez, based in Orlando, Fla., serves as RBC Banks regional president of Retail for the South Market. He is responsible for execution of the retail banking strategy in Florida. He brings more than 23 years banking experience to this role. Since joining RBC Bank in 2005 as director of Sales & Performance Management, Rick has advanced through a number of leadership roles. Before joining RBC, he was regional group sales manager of AmSouth Bank, where he managed multiple branches along Floridas west coast and launched a number of new banking centers. An active member of the community, Rick has provided volunteer leadership to the Salvation Army, United Way, March of Dimes and other local community-based organizations. He earned his bachelors degree in business administration from Florida International University. Born in Havana, Cuba, Rick has lived in Florida for more than 30 years and now resides in Lake Mary, Fla.
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