Oleg Korenfeld heads up Advertising Technology and Platforms at Mediavest across all accounts. Previously Oleg held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap, as well as new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media.Oleg’s professional expertise cuts across all angles of digital advertising ecosystem - Ad Tech, Demand and Supply sides. Hands-on experience in digital strategy, advertising operations, business development, contract negotiations, go to market strategy, business intelligence/analytics, rate cards, sales marketing, ad product, native/custom content, video, mobile, guaranteed and RTB programmatic activation and optimization across supply and demand. This deep experience across desktop, mobile, e-commerce, Advanced TV and email environments allows for a holistic view of the marketplace and its future.
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