Michael Schanker is the Global VP of Marketing and Strategy at Lithium Technologies. In this role, he is responsible for the company�s global go-to-market strategy and demand generation efforts. He spends extensive time with customers, industry analysts, and other organizations discussing the fast-changing digital and social marketing landscape, and using those insights to advance the company�s solutions. He has been in the technology industry almost 20 years and has served in marketing, product, and sales executive roles at companies including ServiceSource, Siebel Systems, and PTC. He also spent eight years at global consultancy PwC, working with companies in multiple industries on their deployment of technology to improve business processes and results. If pressed, he will admit to having started his career as a CPA. Michael holds an MBA from the MIT Sloan School of Management and a B.S. from Washington University in St. Louis.�
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