Over the last year Macarena has played a significant role in the analysis of the cryptocurrency space, meeting and establishing relationships for BBVA with Bitcoin and Blockchain companies, participating in conferences, providing in-house training and looking for business opportunities in this field.Macarena joined BBVA in 2011 as Innovation Manager with a focus on the definition, design and implementation of new solutions and products for a digital native banking and exploring new distribution and relationship business models.Previously, from 2006-2011 She served as Project Manager �of Banesto Bank (Santander Group) where her primary roles included leading the implementation of strategic projects to launch new products and services, model definition and process reengineering to improve business, operating and management processes. Prior to that, she was working for the IT&OP General Manager cabinet in the design and implementation of the three year strategic plan based on operating efficiency and quality service.Macarena received a BA honors in Business Administration from CUNEF and earned her Executive MBA in IESE.
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