Laura DeSoto is senior vice president of marketing for Experian’s Business Information Services. In her current role, DeSoto is responsible for the strategic direction, development and execution of product, marketing, and data strategy activities for Experian’s commercial credit business.�Since joining Experian in 1997, DeSoto has held a variety of management roles in marketing, innovation, product management and sales, most recently serving as senior vice president of sales and strategic initiatives for Experian’s Credit Services and Decision Analytics business. In that role, she was responsible for leading Experian’s West Region sales organization and supporting strategic sales initiatives, and was named Experian’s North America Salesperson of the Year in 2012. Prior to Experian, DeSoto served as the vice president of corporate development and strategy for Ideon, a financial services organization. While there, she successfully led company mergers and acquisitions, and partnership activities. Before that, DeSoto was a management consultant for Arthur Anderson LLP, where she led numerous engagements for financial services, consumer products and technology clients.�DeSoto holds a Master of Business Administration with an emphasis in marketing from the University of San Francisco, and a Bachelor of Science in business administration with an emphasis in marketing from San Diego State University.
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