Kelly Dakin leads the Online and Mobile Strategy & ATM teams at Citizens Bank. �She and her team are responsible for building the digital strategy and award winning Mobile Banking Applications for the consumer and small business segments at Citizens. �Kelly has more than 12 years of success in the design, development, implementation and management of Mobile and eCommerce within financial services industry. �She’s an expert in her field with strong knowledge of mobile platform capabilities, emerging trends, user experience and design guidelines within the Apple, Android and mobile web ecosystems. �She’s very passionate about customer experience and leveraging the latest mobile and web-based tools, techniques and technologies to develop seamless and frictionless experiences across all customer touch points.
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