Jonathan Gagliano is Executive Vice President of Strategic & Corporate Development at Affinity Solutions, a relationship marketing firm based in New York City. Affinity Solutions is a pioneer and industry leader in merchant-funded rewards and transaction-based marketing. Affinity is the largest provider of merchant/partner programs with over 3,000 national and regional banks, including Sovereign Bank, Capital One, and U.S. Bank, as well as over 25,000 in-store retail partners.Affinity leverages proprietary analytics applied to a range of customer data in a privacy-controlled environment, to deliver the right offers to the right consumer at the right time, and in the right channel, for its bank and retailer partners. Affinity supports numerous channels for offer delivery and redemption including mobile, email, rewards programs, and integrated into online banking. Most recently, Affinity launched Coupon on Card, the first real-time offer and messaging platform that delivers discounts at the point-of-sale and allows for real-time point redemption at a retailers POS.Jonathan has worked within the financial services industry for fourteen years and held management roles in product development, marketing, operations, and customer service capacities. In his current role, Jonathan is a strategic advisor to more than fifty financial institutions to evaluate and build card-level and enterprise loyalty strategies, including ongoing engagements with four of the top ten financial institutions. Previously, Jonathan was with Regions (AmSouth) Bank where he was Vice President of Payment Products responsible for the strategy and line of business management of credit cards, debit cards, prepaid cards, and other access channels.
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