Greg Stuart is the global CEO of the Mobile Marketing Association (MMA) overseeing all aspects of the organizations’ operations and growth. He has transformed the association, attracting business leaders across the marketing ecosystem to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA’s core resources, Greg has grown the membership to over 700 companies and works alongside top “mobile-first” brands on the MMA Global Board.\r\n\r\nThe MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing the channel. \r\n While Greg is an expert on mobile marketing, his background expands to include the entire interactive arena, as he was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Greg grew the IAB’s revenue and provided vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB. \r\n\r\nWith nearly three decades of experience in the digital and technology sectors, Greg has dabbled across the media and marketing landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network and other venture-backed businesses. \r\n\r\nIn addition to being a sought after spokesperson and a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”. \r\n\r\nIndustry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing. \r\n\r\n
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