As the Director of Global Customer Data at Elsevier, Frank Guastafeste is a business champion, advocate and partner on the use, development and growth of Customer MDM.� He supports many initiatives that demand a deeper understanding of the people we serve (researchers and customers) with the knowledge that the unique identification of individuals and institutions has become increasingly important to Elsevier�s strategy.� Customer Master Data Management (CMDM) is one of the key enablers in developing this deeper understanding. Mr. Guastafeste works with the relevant business customer data teams across organizational boundaries to enable a 360 degree view of the customer through the successful implementation of the Oracle Customer Hub.� He provides guidance to the business teams in the area of business requirements, data definitions, data standards, and logical data models.� Mr. Guastafeste works with the business teams to implement appropriate data governance processes that support the creation and delivery of high quality customer data to Elsevier.
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