Doug Aldrich is a senior vice president with A.T. Kearney, where he drives global research into current best practices and future growth opportunities in the application of e-business technology for business advantage. Aldrich specializes in helping businesses achieve strategic advantage using IT in a broad range of industries. He speaks to the evolution of new business strategies created by e-business and the emerging digital economy in his recent book, Mastering the Digital Marketplace (John Wiley and Sons, 1999). He can be reached at email@example.com.
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