Bill Herp co-founded E-Dialog, Inc. in 1997, based on 15 years of entrepreneurial experience in business services and direct marketing. Herp has led E-Dialog in producing unparalleled results for world-class organizations such as Harvard Business School Publishing, Ticketmaster and CDNOW. Prior to co-founding E-Dialog, Herp served as vice president and chief financial officer of Geerlings & Wade, Inc. Before joining Geerlings & Wade, Herp founded Event Cellular Communications, a cellular telephone rental company.
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