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SapientNitro Expands with Brazilian IThink Before Next World Cup

SapientNitro bought IThink as part of its desire to meet client demand before the 2014 World Cup and 2016 Olympics

SapientNitro purchased an 81 percent stake in IThink, a Brazilian digital-marketing agency.

Boston-based Sapient’s expansion into Brazil is in response to client demand surrounding Brazil’s hosting the FIFA World Cup in 2014 and the Summer Olympics in 2016. Sapient is a marketing company that has done work for Chrysler, the Coca-Cola Corp. (NYSE: KO), Lufthansa German Airlines (FWB: LHA)., Target Corp. (NYSE: TGT), World Wrestling Entertainment Inc. (NYSE: WWE) and Vodafone Group plc (Nasdaq: VOD).

IThink, based in Sao Paulo, Brazil, counts Johnson & Johnson (NYSE: JNJ), Castrol, Nestle, Vivo/Telefonica, PepsiCo Inc. (NYSE: PEP), Kraft Foods Group Inc. (Nasdaq: KRFT), Google (Nasdaq: GOOG) and the Walt Disney Co. (NYSE: DIS) among its clients. Terms of the deal weren’t disclosed.

For more coverage on Brazil’s preparation for the World Cup and Olympics, see Mergers & Acquisitions feature “Brazil Needs to Pump Up for Olympics, World Cup.” 

 

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