SLIDESHOW

ACG New York Women of Leadership - Entrepreneur Series
Barbara Bradley Baekgaard, founder of Vera Bradley (Nasdaq: VRA), is the latest in a series of entrepreneurs highlighted at ACG New York Women of Leadership events. Photo credit: Robert Blumenfeld

Watercooler

GTCR, Hormel, the Riverside Co-CEOs and Others Win M&A Mid-Market Awards
Amid a slow and challenging year for dealmaking, the winners of Mergers & Acquisitions’ 7th Annual M&A Mid-Market Awards outpaced the competition to grow, innovate and lead the middle market

Dealmakers

The Buyside:
Disney, Warner Bros. Seek Next-Gen YouTubes

Traditional Hollywood studios such as Disney and Warner Bros. are seeking next-generation YouTube content providers

The Buyside

Activist Investors Dig Into Mid Market
Spurred on by the high-profile success of Carl Icahn and others, a growing crop of firms is looking further downstream

Salesforce.com to Buy Buddy Media

The cloud computing company plans to fork over $689 million in cash and equity for the social media marketing platform

Salesforce.com (NYSE: CRM) has entered into a definitive agreement to acquire the social media marketing leader Buddy Media, Inc.  

The cloud computing business, which offers online sales management tools, intends to pay $467 million in cash, $184 million in common stock equity, and $37 million in vested options and restricted stock for the New York-based company.

Investors expecting to make a return on their investment include Greycroft Partners, WPP Plc, Japan's SoftBank Capital, founders of Angel Investors LP, Mark Pincus and venture capitalist Peter Thiel.  

Buddy Media, which got its start five years ago, supports companies and advertisers to connect with customers on Facebook, Google, LinkedIn, Twitter, YouTube and other social media platforms.  

Salesforce stated that it will combine Buddy Media with its social media monitoring tool, Radian6.  

The transaction is subject to customary closing conditions and is expected close within Salesforce.com’s fiscal third quarter which ends on Oct. 31. Buddy Media’s board of directors and stockholders are all in favor of the deal.  

The deal comes nearly four months after Buddy Media bought London-based Brighter Option, a social ad management software developer. The deal allowed Buddy Media to fuse social publishing, applications, analytics, commerce, and paid advertising under one platform.

 

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