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ACG New York Women of Leadership - Entrepreneur Series
Barbara Bradley Baekgaard, founder of Vera Bradley (Nasdaq: VRA), is the latest in a series of entrepreneurs highlighted at ACG New York Women of Leadership events. Photo credit: Robert Blumenfeld

Watercooler

GTCR, Hormel, the Riverside Co-CEOs and Others Win M&A Mid-Market Awards
Amid a slow and challenging year for dealmaking, the winners of Mergers & Acquisitions’ 7th Annual M&A Mid-Market Awards outpaced the competition to grow, innovate and lead the middle market

Roundtable

Financial Services Companies Heat Up M&A Market
Speakers from Flexpoint Ford, Genstar Capital, Baird Capital, Madison Capital Funding and Katten Muchin Rosenman discuss the various factors playing a role in M&A activity within the financial services space

Expert's Corner

Pursuing Pharma Manufacturing
The fragmented pharmaceutical manufacturing industry provides plenty of opportunities for private equity investors, says JLL Partners founder Paul Levy

Today's Transactions:
Nielsen Buys Arbitron for $1.26B to Boost Radio Audience Measurement

The target is a media and marketing research firm that focuses on radio audiences

Nielsen Holdings NV (NYSE: NLSN) will buy media and marketing research firm Arbitron Inc. (NYSE: ARB) for $1.26 billion.

Arbitron is a media and marketing research firm serving the media, the mobile industry and advertising agencies. Its businesses include measuring network and local market radio audiences, surveying retail, media and product patterns of U.S. consumers, providing mobile audience measurement and analytics and developing application software used for analyzing audiences.

The price works out to $48 per share in cash, which Nielsen will finance.

Arbitron will help Nielsen track unmeasured areas of media consumption, including streaming audio.

“These integrated, innovative capabilities will enable broader measurement of consumer media behavior in more markets around the world," says Steve Hasker, Nielsen president of global media products and advertiser solutions.

Together the companies had revenues of $6 billion for the 12 months ended Sept. 30.

Nielsen's shares, which closed at $29.62 on Dec. 17, were trading slightly up, to $30.17, after the deal was announced. Arbitron's shares closed at $38.12 on Dec. 17 and opened at $47.16 on Dec. 18.

 

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