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Today's Transactions:
Nielsen Benefits and Digital Insurance Merge

Both companies provide employee benefits

Nielsen Benefits Group has merged with Digital Insurance.

Westlake Village, Calif.-based Nielsen is a full-service employee benefits company. Digital Insurance is an employee benefits-only agency, headquartered in Atlanta.

“Bringing NBG into our fold bolsters Digital’s stronghold in the small- to medium-sized business sector in the west coast market,” says Mike Sullivan, executive vice president and chief marketing officer of Digital Insurance. Terms of the deal weren’t disclosed. 

 

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