Juicy Juice Owner Harvest Hill Purchases Nutrament from Nestle
Faribault Foods recently sold its beverage business to the buyer
Harvest Hill Beverage Co., backed by private equity firm Brynwood Partners VII L.P., is buying the Nutrament business from Nestle Healthcare Nutrition Inc. for an undisclosed amount. The deal, expected to close by year-end 2016, is Harvest Hill’s fourth acquisition since inception.
Nutrament, founded in the 1960s, manufactures dairy-based energy drinks sold primarily to customers throughout the U.S. in the east coast, Canada and the Caribbean Islands. The target’s position in critical urban markets will benefit Harvest Hill’s brand portfolio, according to Brynwood CEO Hendrik Hartong III. Nutrament distributes seven flavors: banana, chocolate, coconut, mango, eggnog, strawberry and vanilla.
Harvest Hill, based in Stamford, Connecticut, is a Brynwood-owned beverage company formed in June 2014 to purchase the Juicy Juice brand from Nestlé USA Inc. Juicy Juice, Little Hug Fruit Barrels, Big Hug Fruit Barrels, Guzzler, Big Burst, and Daily’s Cocktails are among the brands distributed by Harvest Hill. The current deal for the Nutrament beverage business is the buyer’s second acquisition from Nestle.
Nestle has been divesting various non-core assets, including food groups, as the company focuses more on skin care and nutrition. In July 2014, the Switzerland-based company sold Juicy Juice to Brynwood and later in 2015 sold the frozen food business La Cocinera to Findus Spain.
Brynwood is a lower middle market private equity firm with more than $725 million in assets under management. The Greenwich, Connecticut firm recently purchased the beverage business of Faribault Foods Inc. through Harvest Hill. The firm also sold off a group of personal care products to the Village Co. in 2015 through portfolio company High Ridge Brands Co., later selling off the entire company to Clayton, Dubilier & Rice for $415 million. Brynwood has previously invested in Balance Bar Co., Joseph’s Gourmet Pasta Co., Sunny Delight Beverage Co., and Sun Country Foods Inc.
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