Sphere of Influence: Leverages 20 years of experience working on consumer deals, such as Smashbox, Yard House, Radio Systems and Sexy Hair, to play several roles at TSG, including serving on the investment committee
Wearing many hats at TSG Consumer Partners, Hadley Mullin is the firm’s sole senior managing director and a member of the investment committee. She is also responsible for originating and performing due diligence on new investment opportunities, structuring transactions, and working with TSG’s partner companies and on management of the firm.
Mullin, who joined TSG in 2004, is an experienced investor with nearly 20 years of experience working with dozens of middle-market branded consumer companies. During her tenure at TSG, Mullin has played a pivotal role in many of the firm’s investments, including Smashbox Cosmetics, which was sold to Estee Lauder; Yard House Restaurants, which was sold to Darden; and Sexy Hair, which was sold to Henkel, among others. Mullin’s consumer industry experience allows her to bring more than the proverbial checkbook to an investment. Mullin’s style of private equity comes in part from her time with Bain & Company, where she worked as a consultant to companies in the consumer products, retail and healthcare sectors. Mullin also worked in Bain’s Private Equity Group, where she conducted due diligence on prospective investments for a variety of PE firms.
Mullin is in good company at TSG, which boasts a large number of women in its senior ranks and throughout the firm, in large part due to her influence and initiative, such as establishing a program of part-time and flexible work options. “I’ve played an active role in creating near gender parity within our firm’s investment team,” says Mullin. “This strategy was embraced long ago by the firm’s senior leadership, which has long been focused on creating a gender-balanced investment committee, particularly given TSG’s focus on consumer and retail and the fact that women drive over 85 percent of all household purchase decisions.”