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Audax-backed schwag distributor Halo buys corporate rewards program developer MCF

Accent Food, Laborie Medical and RelaDyne were recently acquired by the Boston PE firm

Halo Branded Solutions, backed by Audax Private Equity, has acquired Michael C. Fina Recognition (MCF) to build its corporate recognition and incentive programs. MCF marks as Halo’s fifth add-on acquisition. Financial details of the transaction were not disclosed.

MCF, a division of luxury tableware retailer Michael C. Fina, was founded in 1965 to develop corporate rewards programs. The New York-based target has programs to incentivize employees for a variety of achievements and milestones. The MCF deal creates product and service cross-sell opportunities for Halo. The target's list of recognition program partners include: McDonald's Corp. (NYSE: MCD), Visa Inc. (NYSE: V), Time Warner Cable Inc. (NYSE: TWC), Walgreens Boots Alliance Inc. (Nasdaq: WBA) and AT&T Inc. (NYSE: T).

Halo, a U.S. supplier of promotional products, was acquired by Audax in April 2016 and has since made four add-on purchases prior to the MCF deal.  Some of Halo’s clients include: Ace Hardware, the National Hockey League’s Columbus Blue Jackets, and the Wendy's Co. (Nasdaq: WEN). Audax backs lower middle-market companies with up to $35 million in Ebitda.

Audax has been rather busy in the recent months trailing February. The Boston private equity firm raised a $1.6 billion senior loan fund to target business services and consumer product deals in October 2016. The PE firm also purchased RelaDyne, a fuel and lubricant distributor from AEA Investors LP; and sold Laborie Medical Technologies, a Canadian maker of medical diagnostic tools, for $640 million. Audax won Mergers & Acquisitions’ 2015 Mid-Market Award for Private Equity Firm of the Year.

 

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