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Today's Transactions:
Dr. Fresh Acquires Reach Brand Toothbrushes

The deal doesn’t include other Reach products, such as floss

By ALLISON COLLINS
December 19, 2012

Dr. Fresh LLC has acquired Reach-brand toothbrushes from the Johnson&Johnson healthcare products division of McNeil-PPC Inc.

The deal doesn’t include Reach brand floss or other dental products.

Dr. Fresh designs and markets toothbrushes, travel kits, mouthwashes, floss, toothpaste and other products.  It owns the Dr. Fresh, Firefly, Binaca and Orazyme brands.

Private equity firm Moelis Capital Partners owns Dr. Fresh. The firm manages $800 million in capital and focuses on the middle market.

 

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